What is CRM?

To manage and analyze customer interactions and data across the customer lifecycle, businesses employ a combination of practices, strategies, and technologies known as customer relationship management (CRM).

Main function of CRM:

It gathers client information through many points of communication between the customer and the business, such as the company's website, phone, live chat, direct mail, marketing materials, and social media. CRM systems can also give staff workers who deal with consumers in-depth knowledge of their personal data, purchasing history, shopping preferences, and issues. Some of the main are:

Project Management:  Teams may quickly comprehend tasks and projects related to fostering client relationships thanks to a project management system built on a CRM platform. It is possible to develop workflows and provide the client with the care and services they deserve. With a CRM project management solution, it is all doable.

Customer Service: CRM performs crucial tasks related to customer management. It separates and groups every consumer into various groups based on their behavior and nature. Client segmentation improves customer service.

Marketing: It is focused on tailoring company marketing initiatives. It seeks to create marketing plans that cater to various customer needs. There are efforts made to draw a growing number of customers.

Sales: The goal of CRM is to boost a company's sales and profits. It assists in boosting sales to both current and potential clients. CRM concentrates on cross-selling and up-selling strategies to boost sales with current clients.

Uses of CRM in business world:

  • Improves customer satisfaction:

Enhancing customer service through the safe storage of customer data is one of the main advantages of adopting a customer relationship management system. By employing this strategy, all interactions with your customers—including servicing, marketing, and sales—can be handled in an orderly and methodical manner.

  • Improves customer retention:

You may raise existing client retention rates for your company by adopting CRM software, which frequently results in higher income for your company. Using the data gathered, your team may use CRM to reach out to satisfied customers at the ideal time to encourage repeat business and proactively handle at-risk accounts.

  • Better Internal Communication:

 Implementing a CRM strategy aids in improving internal communication. One of the many important advantages of a CRM platform is the ability to share client data between other departments, enabling you to operate as a team and aiding in the customer experience's optimization.

  • Optimize Your Marketing:

It enables you to build a marketing program that is more cost-effective and focused, especially email marketing campaigns. Understanding your customers' wants and behaviors will help you decide when to advertise your product and how best to take use of marketing automation features provided by CRM systems.

  • Gain Valuable Insights:

It is much simpler to evaluate your performance overall because CRM software centrally keeps all the information. You may quickly create reports by focusing on key details like income generated, leads, and the outcomes of your marketing initiatives. Better reporting data will enable you to make wise business decisions that will ultimately increase revenue.


In 2020, the market for CRM was projected to be worth $52.64 billion worldwide. By 2020, the global market for mobile CRM will be worth $15 billion. 72% of the companies claims that the use of CRM has offered them access to better conversion data which increased up to 300%.

About Rang Technologies:
Headquartered in New Jersey, Rang Technologies has dedicated over a decade delivering innovative solutions and best talent to help businesses get the most out of the latest technologies in their digital transformation journey. Read More...