CONTEXT
The client needed experts to use data analytics to help with their cosmetics market research driven product development. The requirement was to detect trends by analyzing pictures on social media and use this information to experiment various color tones on a person’s photo as opposed to a real person.
RESOLUTION
Our data science experts developed multiple models to accurately identify colors trending in real-time by analyzing images on various channels and social media. We also helped develop image processing algorithms that help simulate applying hundreds of new products on thousands of people to produce the best results always.
RESULT
Our professionals helped identify trends to always stay ahead of competition and create efficient solutions to perform analysis on a large scale while reducing overall costs
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