Web & Digital Analytics

Rang Technologies's Web & Digital Analytics team are equipped with knowledge and tools to bring value to your digital marketing initiatives.

Our Web & Digital Analytics Solutions include

  • Web Analytics:

    In most e-commerce companies, around 85% of lead generation is done online.Web Analysts play a critical role in determining how well the webpage is attracting customers and enabling incremental metrics.

  • Search Engine Optimization:

    Search Engine Optimization helps us to model the content and design of our webpage in such a way that every time someone does a search on items associated with our company,our site comes up on the very first page. Search Engine experts are much sought after in large companies that aim to outdo their competitors by ranking ahead of them on search engine sites, particularly google.

  • Conversion Optimization:

    Any effort to maximize the number of visits to your web page is bound to prove futile if they don't translate to increased sales. This topic deals with the tools and techniques that will help you make the visitors to your site become customers.

  • Pay Per Click Advertising (PPC):

    PPC is an internet marketing strategy where advertisers pay a fixed fee to a publisher every time the advertisement is clicked.PPC is an effective supplement to search engine optimization.

  • Email Marketing:

    Email Marketing is a direct marketing strategy where your company's commercial information is emailed to your target customers. Most companies use email marketing as one of the main elements of a multi-channel marketing strategy.

Technologies we use

  • Adobe Analytics
  • Omniture
  • Google Analytics
  • Crawltrack
  • Anametrix
  • Hitwise
  • AT Internet
  • Hubspot
  • AWStats
  • Kampyle
  • Clicktale
  • Qubit
  • WebTrends
  • Statcounter