Marketing/Predictive Analytics

Rang Technologies Marketing/Predictive Analytics team provide solutions to improve your top line and bottom line. Our experts help transform your big and complex marketing data into powerful information for action.

   Our Marketing/Predictive Analytics Solutions include

  • Predictive Modeling
  • Pricing, Propensity Modeling
  • Uplift Modeling
  • Customer Insight
  • Upsell Modeling
  • Customer Value Management
  • Cross-sell Modeling
  • Customer Relationship Management (CRM)
  • Market Basket Analysis
  • Loyalty Programs Management
  • Database Marketing
  • Market Mix Modelling
  • Campaign Management
  • Customer Insight
  • A/B testing
  • Text Analytics
  •   Technologies we use

    • SAS (Base SAS, Advance SAS, Enterprise Miner, Enterprise Guide)
    • R (R programming, Rattle)
    • Python (Numpy, Scipy)
    • SQL (Microsoft SQL, Teradata SQL, Netezza SQL, Redshift SQL)
    • SPSS (SPSS Statistics, SPSS Modeler)
    • Scala, Spark, Hadoop
    • Rapid Miner
    • Knime
    • Interface with databases such as Oracle, Hadoop, Netezza, and Teradata